About the Role

The purpose of this role is to translate category / channel plans into regional, customer and cycle execution plans that Sales, Activation and Key Account teams can implement with clarity. The role manages the commercial calendar, cycle planning rigor, activity planning, execution readiness and commercial building blocks that connect end‑to‑end planning to IBP and field execution. It ensures that commercial choices become clear plans, investment is sequenced properly, innovation and activities are execution‑ready, and findings from performance are fed back into the planning cycle.

Responsibilities

- Translate Category/Channel Development plans into regional, customer and cycle plans.
- Lead the commercial calendar and cycle planning process.
- Build the link between E2E Planning and IBP by consolidating commercial building blocks and activity assumptions.
- Coordinate activity planning, pre‑M&E;, post‑M&E; and learning loops.
- Ensure Sales, Activation and Key Account teams receive clear cycle briefs, execution standards, timings, toolkits and customer‑ready materials.
- Integrate value and execution rigor through trade investment, A&P;, promotional value, pricing/promo implications and compliance requirements.
- Lead cross‑functional planning routines to reduce fragmentation and improve execution readiness.

Key Outputs & Deliverables

1.



Regional / Customer Execution Plans
2. Commercial Calendar
3. Cycle Briefs and Execution Guidance
4. IBP Commercial Building Blocks
5. M&E; and Learning Loop
6. Execution Readiness Tracker
7. Planning Governance Pack

Requirements

- 5–7 years of progressive experience in Customer Marketing, Commercial Planning, Trade Marketing, Category Management, Commercial Excellence or Sales Strategy within FMCG or a similarly complex consumer business.
- Experience building or improving commercial planning processes, governance and ways of working, especially in organisations undergoing transformation or capability development.
- Experience implementing IBP, forecast demand or similar from a Commercial perspective, building upon commercial building blocks.
- Demonstrated experience translating brand and category strategies into customer and channel execution plans.
- Experience working across Marketing, Sales, Finance, Supply Chain and Revenue Growth Management to align priorities and deliver business outcomes.
- Experience influencing senior stakeholders and leading cross‑functional initiatives without direct people‑management responsibility.
- Flexibility is key to our success. Discuss how you approach flexibility to support wellbeing and balance priorities from day one.

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📌 Commercial Planning Manager Chile (Santiago)
🏢 Diageo
📍 Santiago