Our vision is loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing.
What You’ll Do For Us
Act as a key transformation leader, driving the evolution and upskilling of the Modern Trade sales teams (Merchandisers, Supervisors, and KAMs) across the KO LATAM system.
Lead customer service function driving high fill rate service level, right inventory days on hands and logistics efficiency projects together with Bottlers
Lead the evolution of the Modern Trade Route-to-Market (RTM) model, including sales force design and sizing, review of operating routines, role profiles, and incentive structures.
Drive the implementation of sales force automation tools for Modern Trade teams (Merchandisers, Supervisors, and KAMs), while embedding a forward‑looking, innovation‑driven mindset aligned with market trends such as Agentic AI, Video Recognition, and advanced digital capabilities.
Collaborate closely with Latin America KO bottlers (LATAM and local teams),



as well as internal KO teams including Operations and Platform Services, to deploy scalable processes and technologies for Modern Trade.
Lead distribution partnerships with other CPGs across LATAM, supporting our long term growth strategy to provide full solutions for customer and consumer occasions, driving incremental dedicated OI and high customer experience (Net Promoter Score)
Deliver tangible impact on OI, Revenue, ICE, and OSA performance in the Modern Trade channel through the successful deployment of sales capabilities and transformation initiatives.
Qualifications & Requirements
Exceptional stakeholder and relationship management capabilities, with the ability to engage and influence at all organizational levels, both internally and externally (suppliers, contractors, bottlers). Demonstrates clear, persuasive, and impactful communication tailored to diverse audiences.
Proven leadership an...

📌 Senior Director, Capabilities LATAM (Chile)
🏢 The Coca-Cola
📍 Chile