as E-COM Lead, you contribute to digital commercial performance by planning and executing daily product exposure on .com and app, ensuring the offer is relevant, visible, and aligned with commercial priorities.

You work closely with stakeholders to align actions and continuously improve the end‑to‑end digital shopping journey across customer groups.

WHAT YOU DO

Product exposure planning, analysis, and execution
- Secure and confirm content provided from Content team for .com and app according to QCP and in alignment with Marketing calendar.
- Manage day-to-day execution and operational implementation of product exposure and optimize ranking, including deals and tactical activities, according to QCP and ad-hoc adjustments to secure optimal performance.
- Lead manual execution required by the local setup, including collection curation, product bag selection, ranking adjustments, category maintenance, visibility validation and exposure follow-up across CL, PE & UY.
- Use data-driven insights to optimize navigation, exposure tactics, deals,



and ranking for continuous commercial improvement.
- Optimize internal search (e.g., add synonyms), keywords and search landing pages based on local customer behavior and market needs.
- Set up strategies for product exposure using Synerise.
- Support Martech and AI personalization initiatives from a business execution and validation perspective.
- Coordinate operational implementation and validation of campaign pages, PLPs, URLs, navigation structures and customer-facing experiences together with IFC and internal stakeholders.
- Coordinate operational readiness, previews, validations and launch follow-up for campaigns, digital projects and commercial activations.
- Have a strong contribution with external stakeholders to provide correct information and ensure the success of the Commercial Plan.

Commercial execution & operational coordination
- Coordinate weekly commercial execution and local adaptation across CL, PE & UY conside

📌 E-COM Lead CL/PE/UY (Las Condes)
🏢 H&M Group
📍 Las Condes