We are seeking a
Senior GTM & GA4 Specialist
to support advanced tracking implementations and product feed optimization across integral paid media initiatives for one of our largest clients in the marketing industry.

This role requires hands-on technical expertise, strong troubleshooting capabilities, and the ability to work autonomously in complex performance marketing environments. Above all, we are looking for someone who owns tracking problems end-to-end: you dig into a discrepancy, chase it to root cause, and drive the fix to a trustworthy resolution rather than flagging it and moving on.

Key Responsibilities
- Google Tag Manager (Advanced Implementation)
- Own end-to-end GTM implementations across multiple accounts.
- Configure advanced event tracking, custom variables, and complex triggers.
- Diagnose and resolve tracking discrepancies independently, driving each one to closure rather than leaving it as a known issue.
- Ensure tracking consistency across paid media and analytics platforms.

Data Feed Strategy & Optimization




- Lead product feed optimization using DataFeedWatch or similar platforms.
- Develop advanced feed rules, segmentation logic, and performance-based optimizations.
- Partner with paid media teams to improve Shopping campaign performance through feed structure enhancements.
- Troubleshoot feed disapprovals, mismatches, and data inconsistencies, seeing each resolution through to the end.

Analytics & Validation
- Configure and validate GA4 tracking frameworks.
- Audit tracking setups proactively and surface gaps before they become client-facing problems.
- Support attribution accuracy and conversion tracking alignment.

Requirements
We're looking for:
- 3+ years of hands-on experience implementing Google Tag Manager. (Required)
- Advanced experience configuring custom events and debugging GTM containers. (Required)
- 2+ years managing product feeds for Google Shopping campaigns.
- Experience using DataFeedWatch or equivalent feed management p

📌 Senior GTM/Analytics Specialist (Santiago)
🏢 Finch
📍 Santiago