New Website for De Kroes – Developed by Stepfive Driving Brand Growth Through Design: A New Website for De Kroes
To support De Kroes in serving their wholesale distributors, foodservice suppliers, healthcare professionals, and retail partners — both in the Netherlands and across Europe — Stepfive has developed a future-ready website that meets today’s digital and UX standards.
This new platform is not just a digital upgrade; it’s a strategic tool that reflects De Kroes' ambition to strengthen their brand positioning in the competitive food industry. The redesign is tailored to support sales and marketing efforts by improving user experience, streamlining product presentation, and enabling clearer storytelling — essential for both domestic and international markets.
At Stepfive, we specialize in brand development and packaging design for retail and foodservice across the European food landscape. Whether you're targeting B2B buyers or professional end-users,
we help you stand out on the shelf and in the market — with strategic creativity that sells.
Looking to elevate your brand presence in the food sector?
Let’s design your success. New Corporate Identity and Website Design The new website was created in alignment with the corporate identity also developed by Stepfive for De Kroes. The result is a modern and professional appearance that reflects the brand’s quality and reliability. The website is user-friendly, visually appealing, and tailored to the diverse target audiences of De Kroes. Customizable CMS for Maximum Flexibility and Control The new website is powered by a customized Content Management System (CMS), giving De Kroes full control to update and manage content at any time. This ensures the platform remains not only user-friendly, but also agile and efficient when it comes to sharing up-to-date product information, marketing content, and sales-focused updates.
For food brands operating in retail and foodservice a