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About Our Clients
Our client is a fast-growing DTC brand that designs brand creating CE Level 2 certified protective apparel for mountain biking, motocross, and snow sports. Their mission is to build protective gear that looks like everyday clothing while delivering serious protection when it matters most.
Creative is at the heart of the business. Rather than relying on traditional agencies, they works with creators who genuinely understand the riding community to produce authentic, high-performing advertising. The team currently launches approximately 600 UGC ads and 1,000 static ads every month, continuously testing and optimizing creative at scale.
They are looking for a Head of Creative Strategy to own the entire creative strategy pipeline—from ideation and scripting to performance analysis and creative iteration.




Responsibilities
Own the end-to-end paid creative strategy across UGC, static ads, founder-led content, VSLs, advertorials, and AI-generated video concepts.
Script hundreds of high-converting UGC advertisements each month, including hooks, angles, full scripts, and detailed shot lists for creators.
Develop clear creative briefs for designers and static ad creators, providing strategic direction on messaging, layout, and testing hypotheses.
Build, organize, and continuously expand a comprehensive hook bank categorized by audience, offer, sport, and creative angle.
Analyze Meta ad account performance to identify winning creatives, understand why they succeed, and generate scalable iterations.
Partner closely with creators, editors, designers, the CEO, and CMO to execute high-volume creative testing.
Lead creative strategy for AI-generated video initiatives and emerging advertising formats.
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📌 Head of Creative Strategy at Sports DTC Apparel Brand (Chile)
🏢 Paired
📍 Chile